Boat Show Profile
From our first edition 6 years ago KIBS moves to full maturity with the 6th Edition in 2013 to be held at the National Exhibition Centre KINTEX. In 2008, with public access to the coastal regions only recently opened our need was to attract public interest. Our theme was an on water based festival to celebrate the cultural maritime history of Korea and to present the new opportunities for leisure boating to a public audience that had no knowledge or experience of boating and no boating culture. We need not have worried! Our first edition held at the old military base at the Jeongok fishing port on the Yellow Sea coast was overwhelmed, over 350,000 visitors enjoyed the 5 day event. Our success was to transform the location and over the next 4 years Jeongok became the boating centre for Gyeonggi Province with a 240 berth modern marina, on land dry storage for over 400 boats, a sailing and water sports activity centre and now a 1.85million sq m modern Marine Industrial Complex to house the growing industry and retail businesses supporting the boating activity. And, not to forget the weekend cottages and the cafe culture close to the harbor. In just 5 years the public recreational and related business developments at Jeongok have overtaken us and we have outgrown our first home. Add to this the dramatic growth in boating activity and the potential is clear. We need a bigger KIBS!
Our transformation from a festival to show case an opportunity to a business led
exhibition to support a growing industry is based on demand - Boating is
established and here to stay:
Over 15,000 registered leisure boats in just 5 years
Over 130,000 leisure boat drivers licences issued in Just 4 years
15 new marinas open and operational as part of National 43 Marina Development Plan
Natural coastline for recreational boating activity with inland waterways connected to Seoul
Fantastic inshore coastal recreational fishing created by mature artificial reefs
Sport (Game) fishing waiting to be exploited
No import restrictions for imported boats 8% duty plus 10% Sales Tax
Strong Government support for the development of Leisure Boating
Our new location at KINTEX close to Seoul puts KIBS within easy reach of the 25 million audiences living in the Seoul Metropolitan area.
KINTEX is probably the most modern exhibition facility in Asia.
To be able to fulfill essential regional B-to-B activity we are close to both International and Domestic airports and with Metro links KINTEX has every convenience to host World Class events. Our 2013 event will occupy 22,500 sq m for indoor exhibition and with room to spare we will have no restrictions for the future to grow KIBS in line with the demands of fastest growing leisure marine market in Asia.
Our theme for 2013 will be focused on B to C to capitalize on and exploit our premier location. Our 2013 delivery will be based on audience attractions to feature boat ownership propositions.
Boat Show program
A full program of events and features for both Industry and Public visitors
Public Visitor Attractions will include:-
VIP Opening Ceremony
BOATS, BOATS AND MORE BOATS from all the leading international brands
BOATS from the new domestic brands
Marina Zone
Equipment, accessories and clothing for boating
Indoor active water feature for hands on experience with small boats
Indoor Kayak and Canoe moving water experience
Knowledge zones to inform public about how to go boating and boating opportunities
Active outdoor features for Camping and Recreational Camping vehicles
Retail shopping hall area
Stage area for entertainment program
AND LOTS MORE!
Industry Attractions will include:-
Match Making Program for Buyers and Sellers
Industry Conference with leading International Speakers (Free to attend)
Industry Networking events
Local Tour Program for overseas visitors
Industry Awards for Design and Innovation
Generous incentives for overseas exhibitors including free hotel
https://www.kibs.com/eng/main.asp
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